Australian Fashion Group

O u r   S t o r y


House brands

An innovative fashion business, Australian Fashion Group, offers contemporary fashion and affordable lifestyle apparel across its four in-house labels – C/MEO Collective, Keepsake, Finders Keepers, and The Fifth Label.

We take our customer & lifestyle obsession to the next level, delivering WOW product our customers truly value now & into the future

We focus on quality, on-trend pieces with trans-seasonal appeal, and are stocked in stores worldwide including major department stores, and on our own high-performing global online destination,

We constantly challenge ourselves to deliver directional, innovative collections that will impact and mould the future of fashion. Our company remains head quartered in Adelaide, SA and now employs over 70 creative and talented staff worldwide.

Define your mood and appeal

Individual Styles

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  • "Gentle & clear, always passionate, never brash..Making Moments" Keepsake

  • "Confident, Casual, Purposeful, and Effortlessly Cool" The Fifth Label

  • "Playful, Personal, Youthful" Finders Keepers

  • "Clean, Modern, Sophisticated, Effortlessly Elevated" C/MEO Collective

  • 100 countries and counting have made us their fashion numero uno.

Our story

Founded in 2007

a small family owned business set forth with a single label Finders Keepers to conquer the Australian fashion market.  Today, the company boast an international footprint operating 4 multi category womenswear labels (C/MEO COLLECTIVE, KEEPSAKE, THE FIFTH LABEL), and a world-class market place e-retail business whilst remaining proudly based in Adelaide, South Australia.

Australian Fashion Group's vision is to continue our aggressive, global growth – maintaining an understanding of all aspects of the rapidly evolving fashion market and continually adapting to deliver product that is both commercially and customer focused. Australian Fashion Group will continue to set the standard at the forefront of the industry, delivering product with a uniquely design lead quality strategy to become THE go-to e-Comm platform to purchase Australian lifestyle fashion.

Our corporate social responsibility program will connect over 5m client members by 2027 that embrace our services/products around the world through our related sales combining our retail platforms and our wholesale and distribution partners.

Excellence with Care...
Always striving for better and committed to clients, colleagues & a sustainable community

For The Next Generation

Our social responsibility

The entire team at Australian Fashion Group are committed to making improvements and taking initiatives to advocate socially responsible business. We continue to contribute to driving industry change, to be accountable and to encourage our customers to shop with awareness. Whilst full sustainability is an ambitious venture, we take a realistic approach that focuses on small accumulative actions.

Our teams are passionate about our corporate social responsibility and have implemented various initiatives and established partnerships to minimise our carbon footprint and to give back to our communities.

Visit our charity -